Caitlin Sumaryev | VP, Operations

What Changes

Three outcomes that move the needle

When your operations are built right, the decisions that used to feel risky start to feel obvious.

Gross Margin You Can Defend

Misaligned headcount and inefficient delivery quietly erode your margins. The right resource model and delivery standards put that money back where it belongs.

Hire With Confidence, Not Hope

Hiring at the wrong time or into the wrong role is expensive. A clear organizational design and hiring framework means every addition to your team is intentional.

Decisions Backed by Real Data

When your KPIs are designed for your business, leadership stops being reactive. You see what's coming, and you act on it before it becomes a problem.

If You're Here

You're running a growing business on instinct, and it's starting to cost you.

You're a founder, CEO, or COO who has built something real. Your business is growing, your team is expanding, and clients are counting on you to deliver. But the operational foundation underneath it all hasn't kept pace.

You're making hiring decisions based on gut feel rather than a resource model. Your margins are harder to explain than they should be. Client delivery varies depending on who's running the project. And when leadership asks for a clear picture of what's working, the data isn't there to give them one.

It's not a strategy problem. It's an infrastructure problem. And it's solvable.

Gross margin targets you can hit consistently, not just in a good quarter
A hiring process that adds the right people at the right time
KPIs and reporting that give leadership a clear, honest view of the business

That's exactly what I build. Let's talk about what your business needs.

A straightforward path to operational clarity

01

Start the Conversation

Schedule a free 30-minute consultation. We'll talk through where your operations stand today, what decisions feel harder than they should, and where the gaps are costing you the most.

02

Get a Clear Assessment

You'll receive a personalized view of your operational priorities: where to focus first, what frameworks your business needs, and a practical roadmap for building the infrastructure that supports your next stage of growth.

03

Lead With Confidence

With the right SOPs, resource models, and KPI systems in place, your leadership team stops guessing and starts deciding. Consistent delivery, protected margins, and a business that scales without breaking.

Caitlin Sumaryev

VP, Operations

About Caitlin

12 years building the operations that let businesses grow without breaking.

I've spent my career inside service businesses at every stage of growth, from lean teams figuring out their first processes to global agencies managing hundreds of people across multiple continents. What I've learned is that the problems that slow businesses down are almost always the same: decisions made without the right data, teams built without a clear model, and delivery that depends on individual heroics instead of repeatable systems.

I make the complicated simple. I'm direct about what I see, and I build frameworks that leadership teams can actually use. Not theoretical. Not generic. Built for your business, your margins, and your team.

I've helped scale teams from 3 people to over 100 without a single delivery breakdown. I've managed P&Ls exceeding $65MM in revenue while holding gross margin targets. I've built universal processes for global agencies and clear accountability structures for fully remote companies. The work is different every time. The discipline behind it is consistent.

Previously

VaynerMedia · Directive Consulting · Powered by Search

Let's Talk

Your operations should support your decisions, not complicate them.

If your business is growing but the infrastructure underneath it hasn't kept up, a 30-minute conversation is a good place to start. No pitch. No pressure. Just a clear look at where you are and what would help most.

In our consultation, we'll:

Walk through your current operational setup and where the friction lives
Identify the highest-impact gaps in your margin, hiring, or delivery systems
Clarify the next step that would give your leadership team the most clarity

Schedule Your Free 30-Minute Consultation