Consultant who clears the operational noise so you can lead.

Stop Running Your Business on Gut Feel and Firefighting

Caitie Collins helps professional services leaders build the operational systems and financial visibility they need to lead with confidence and protect their margin.

Get clear on what's driving your numbers — without adding more to your plate

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Caitie Collins

Caitie Collins

Operations Consultant

About Caitlin

12+ Years Building the Systems That Keep Professional Services Firms Profitable

I've spent my career inside some of the most demanding agency and consulting environments in the industry — VaynerMedia, Directive Consulting, and Powered by Search — rising from Media Operations Manager to COO and VP of Operations.

At Directive Consulting, I led a team of 150+ employees, drove an 85% billable utilization rate across all client-facing teams, and helped deliver a 55% increase in overall company revenue year over year. At VaynerMedia, I managed financial operations across $65MM+ in revenue and oversaw resourcing for 800+ employees.

What I've learned across every one of those roles is this: most professional services firms don't have a revenue problem. They have a visibility problem. Leaders are making resourcing, hiring, and growth decisions without the data infrastructure to support them — and margin quietly disappears as a result.

I make the complex simple. I come in, assess where your operations stand, and build the KPI systems, resourcing frameworks, and reporting structures that give you a clear picture of your business — so you can lead it, not just react to it.

If you're ready to stop guessing and start leading with data, I'd like to talk.


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12+
Years in Operations Leadership
150+
Employees Led as COO
85%
Billable Utilization Rate Achieved
55%
YoY Revenue Growth Delivered

What Changes When Your Operations Actually Work

Financial Visibility That Drives Decisions

You'll know exactly which inputs are moving your margin and which are quietly eroding it. No more guessing. No more end-of-quarter surprises.

Resourcing That Protects Profitability

Hiring and staffing decisions grounded in utilization data, not instinct. Your team is structured to deliver client work at a margin that supports growth.

Processes Your Team Can Run Without You

Repeatable systems replace reactive scrambling. Your team stops pulling you into operational noise so you can stay focused on leading the business.

Is This You?

If You're Here, You're Probably Running a Firm That Looks Successful From the Outside

Revenue is coming in. The team is busy. Clients are being served. But when you look at the numbers, the margin isn't where it should be — and you're not entirely sure why.

You're making resourcing calls based on feel. You're approving hires without a clear picture of utilization. Your team is spending time on admin and internal coordination instead of client-facing work. And every week brings a new fire that pulls you out of the strategic work you should be doing.

You've built something real. What you haven't built yet is the operational infrastructure to protect it.

Here's what you're ready for:

  • A KPI system that tells you what's actually driving financial outcomes
  • Resourcing and utilization frameworks that keep gross margin where it belongs
  • Operational processes your team can own, so you can lead instead of manage

That's exactly where I come in.

A Simple Path to Operational Clarity

1

Start With a Conversation

Schedule a free consultation. We'll talk through where your operations stand today, where margin is leaking, and what's keeping you in reactive mode.

2

Get a Personalized Roadmap

You'll receive a clear assessment of your operational gaps and a prioritized plan for building the systems, reporting, and resourcing frameworks your firm needs.

3

Lead With Confidence

With the right infrastructure in place, you'll have the financial visibility and process clarity to make growth decisions from data — not instinct.

Ready to See Your Business Clearly

Your free consultation is a focused conversation — no pitch, no pressure. Here's what we'll cover:

Schedule Your Free Consultation